Social Media House Rules

The Kidscape vision is for all children to grow up in supportive communities safe from bullying and harm. Our online channels represent our values and beliefs, and champion the communities we support. This includes children and families impacted by bullying and harm as well as groups who are more likely to be impacted by bullying and harassment.

We have a duty to protect the people within our online community – whether beneficiaries, supporters, critics, and volunteer team including moderators.

'House rules'

We have developed a short set of ‘house rules’ for engagement with Kidscape social media channels. We reserve the right to modify or change these conditions at any time:

  • All users must comply with the social media platform’s terms of use as well as these terms of use
  • You are wholly responsible for any content you post, including content that you choose to share
  • We will endeavour to remove, in whole or in part, ignore or address posts that we feel are inappropriate, harmful or misleading in any way
  • We will report and remove any social media profiles that are set up using Kidscape imagery without permission or for improper use
  • Our engagement with you will be in line with our values. This means we will be respectful, authentic, and mindful of the impact of our actions on children, and the communities we are here to serve

We will block and/ or report users to the associated social media platform who direct messages at us which we believe are:

  • Abusive or obscene
  • Use graphic, sensitive or offensive imagery
  • Deceptive or misleading
  • In violation of any intellectual property rights
  • In violation of any law or regulation
  • Spam (persistent negative and/or abusive tweeting in which the aim is to provoke a response)

We will also block and/ or report any user who:

  • Uses offensive images as their profile picture
  • Has an offensive user name


We update and monitor our social media accounts during normal office hours (9.00 am to 5.00 pm), Monday to Friday. 

We will do our best to respond to your enquiries, public or private, as soon as possible.

We will try to help you by pointing to information already in the public domain or directing you to people and/or other organisations who can, wherever possible. 

We are not able to reply individually to all messages we receive on our social media accounts.

We also reserve the right not to engage with those we feel are motivated by hate towards the charity, our supporters, staff, volunteers and communities we serve, or are deliberately vexatious.

The ‘Kidscape’ social media accounts are not political accounts and will not respond to political tweets unless they are to do with improving the safety and well-being of children and young people and/or appropriate legislation relating to our charitable purpose

We do not respond to messages of a commercial nature.

Use of social media

If you follow us on social media, we do not automatically follow back.

We will use hashtags and mention other social media accounts where appropriate.

Being followed, using hashtags, or mentioning other accounts does not imply endorsement of any kind.

We will retweet or share where we think it is useful, interesting, and related to Kidscape but, again, this is not an endorsement.

Social media platforms may occasionally be unavailable, and we accept no responsibility for our lack of service due to any downtime.

Views and feedback

We welcome feedback, ideas, and engagement.

Emerging themes or helpful suggestions are routinely passed onto the Kidscape team.

When you ‘like’, ‘share’ or ‘comment’ on one of our public posts, you should be aware that this will be publicly available.

If you post publicly on social media, we may share/retweet your post with our followers.

When we upload content to social media we may also tag and share photos and content. 

Kidscape has a responsibility to keep all of your personal information safe.

Kidscape is responsible for looking after your information, adhering to the Data Protection Act 2018.

The Kidscape Team takes great care with your personal information. Sometimes the law means we will have to share your personal information, but this is always to protect you and others. If you have any questions about this policy, please contact

​What is your personal information used for?

 Your information to help us support you in the best and safest way possible. 

It is used it for things like:

  • Keeping notes of our conversations in 1-2-1 chats, over the phone, or messages to Kidscape through our social media platforms and email
  • Rereading these notes when you contact Kidscape again to make sure we can give you the best help and advice that we can and to ensure your safety
  • Sharing your information with other people if you ask us to or Kidscape needs to.

 The reason for using your information

When Kidscape uses any of your personal information, we need to have a legal reason for using it. This also includes and disclosures made to us online via social networks and/or email. The reason is called ‘public task’. This means that we will use your personal information to make sure you are safe and supported in the best way possible.

Sharing your information with other people

Whenever you talk to Kidscape, it's confidential. This means that we will not tell anyone.

But sometimes, we will need to tell someone to ensure your safety and welfare.

This would be if:

  • You ask us to
  • We believe your life, or someone else's life is in danger
  • You're being hurt by someone in a position of trust
  • You tell Kidscape that you're seriously harming another person
  • Kidscape are told we must do so by law, for example, a court case

In these incidences, we would follow our safeguarding policy and procedures.

If you have any questions about anything mentioned above, please contact us at

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